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failure

Site Flipping Failures

Ok, that seems harsh but that’s how it appears to me.

I listed my stretch mark site and dating site on Digital Point. Both didn’t sell. I didn’t take it too badly because I didn’t lose money trying to list them there.

But I decided to go ahead and plunk down $19 to list my dating site on Flippa. I figured that it was an eye-appealing site. I’ve seen much uglier sites sell on Flippa.

Unfortunately, the site didn’t sell there either. I was disappointed not only because I was out $19 (a piss in the bucket for many people but not for me) but because nobody wanted it. I had the starting bid at $47 with a reserve of $50. Apparently it was too costly or something.

So I took another look at many of the sites that did sell. And this is what I came up with:

  1. The seller has a good reputation (I have none at the moment starting at the bottom)
  2. The themes are premium paid ones that cost at least $70 (value) before heavy customization (I was using Artisteer-generated but customized themes that I created)
  3. The themes are magazine or news style (mine look painfully like blog themes)
  4. Sellers offer premium paid plugins such as WP Robot (I can only offer free plugins until I can afford to buy said plugins)
  5. Sellers offer unique or PLR articles
  6. Some sellers offer a PLR ebook as part of their BIN bonus

Considering that I’m pretty limited when put up against sellers who offer the above, I completely chucked my blog looking theme and searched online for a free Wordpress news or magazine style theme that resembled the paid versions that are being sold left and right on Flippa. I found one available from Woo Themes, the very company that I will be buying my first premium theme from when I have the money.

I spent several hours tweaking and customizing the theme and was met with lots of frustration. Just when I was about to throw in the towel, something clicked and I was able to figure out what my issues were with the theme.

After that, I chucked the autoblog articles that somehow found their way on my site. I also found flickr creative commons photos for the articles that didn’t have any. I located Youtube videos related to dating and placed them on the site.

I was also able to get a hold of a PLR dating ebook with matching sales page and download page that I am using as my BIN bonus.

I took a hard look at my “sales page” that I used for the first auction that had failed and compared it to the ones that sold on Flippa. I made necessary changes and additions to the ad. I also took the time to create Camtasia videos of the site, the backend, as well as the BIN bonus product.

Since my site didn’t sell the first time around, Flippa offered to put it up again for $9. Too bad that’s not the permanent price of listing sites there. It would be much more manageable.

But I relisted it at $1 with a reserve of $67. After some thought I put a BIN of $297. Maybe I’m being too damn greedy. I don’t know. The auction now has 1 day and 17 hours left before it ends. No bites yet. Just 10 views to the auction.

I’m hoping for a happy ending.